Call of Duty: Modern Warfare 3 Breaks One Day Sales Record, Hauls In Over $400Mby Amman Sood on November 14, 2011 2:38 PM EST
Publisher giant Activision Blizzard has released first day sales figures for the latest in the Call of Duty franchise, Call of Duty: Modern Warfare 3. They sold 6.5 million units for a gross of over $400m in 24 hours since release. The record was preivously held by another game in the Call of Duty franchise, Call of Duty: Modern Warfare 2, which grossed $310 million in the 24 hours since release.
The Call of Duty franchise has now set the opening sales record for three years straight now, as the aforementioned record holder Call of Duty: Modern Warfare 2 was from 2009, and was then followed by Call of Duty: Black Ops in 2010. Investors should be pleased with the sales figures, as Activision Blizzard (Nasdaq: ATVI) stock went up to $12.79 after dropping 1% at market close on the Friday of release.
The news shouldn't be too surprising, considering the reported number of pre-orders, but the franchise has proven very successful so far in its yearly release schedule and that looks to continue for now. Day one sales of course doesn't answer the question of whether the game is actually good or not, but most full reviews are generally favorable even if the metacritic user score appears low.